CONCEPT

When I was making this logo, I was thinking about combining technology and retro elements. I realized I could create a futuristic feel with as simple a graphic as possible, so I extracted the square frame of the comic from the comic book. I tried combining the blocks to create the pixelated feel of the old games and building blocks. I also wanted to enhance the comic feel, so I made an ink-glued feel around the edges of the graphics. For the letter O I chose to use a standard circle, which can represent other key elements of comic con today such as games and movies.

KEY WORDS

PLAYFUL

TECHNOLOGY

ILLUSORY

MODERN

DYNAMIC

LOGO

CLEARSPACE

The structure of “CON” at the bottom of Identity extends out as X, and the clear space on both sides of Identity is half X. The O in Identity is Y, and the clear space at the top and bottom of Identity is Y respectively.

COLOR PALETTE

POSTER

STATIONARY

WEBSITE

BANNER

NAVIGATION

TICKETS

BADGE

WRISTBAND

SPACIAL

GUIDE BOOK

INSPIRATION

My inspiration comes mainly from pixel games and blocks, which I think are classic elements that exemplify the keyword Playful. At the same time, in order to show a sense of the future, I refer to the ceramic texture and the beautiful metal texture and streamlined shape of the sports car. I also referenced some fluid effects and ink traces to express the classic comic texture. The small pattern in the middle of the circular letter “O” refers to the shape of the gamepad buttons and game discs.

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H.Lorenzo (Identity Design)

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I'm a Pig Indeed