OVERVIEW
This is a rebranding project for Electronic Arts. As an influential and powerful game company in the world, EA has published many popular games in various categories. But where the games they created fell short was that their brand identity seemed outdated and didn't appeal to younger audiences. I wanted to create a new identity for EA that reflected the creativity, power, and ambition of EA. Let the EA family embrace the latest technology and attract more players.
CONCEPT
The brand will embody a futuristic and avant-garde visual style. We created a vibrant visual system through which people can understand the spirit of the new EA. Through this visual system, people can clearly feel the spiritual essence and culture of EA. At the same time, the new identity will vividly portray the playful and avant-garde nature of the brand.
LOGO
COLOR STUDY
TYPEFACE
POSTER
WEBSITE
Website Motion
APP
STATIONARY
BADGE
SOCIAL MEDIA
SIGNAGE
ENVIRONMENT
MOTION POSTER
EA Game Show Poster
EA New Identity Poster
APEX Legends Poster
LOGO Reveal Motion
PROCESS
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists".
About
NARRATIVE
EA is committed to creating diversified, avant-garde and innovative games with an open mind. We are bringing playful's community and fullfilling content of EA to players. Let everyone embrace the future, fantasy, and the fun of EA game.
TONE
KEYWORDS
DIVERSIFICATION
The game worlds and characters that EA creates are not just about specific ethnicities and specific values. EA aims at the whole world, creating diversified characters and game worlds with different nationalities, different countries, and different ideological backgrounds.FUTURISTIC
EA is good at creating a fantasy future world and future experience for players. EA uses advanced technology to bring scientific fantasy and the future into the game and present it to everyone.AVENT-GARDE
EA has been, is and will continue to lead the video game industry. EA has been committed to developing innovative, experimental video game art to give players a more special experience.PASSIONATE
EA pursues the love of the game with boundless passion and having fun doing it. EA created the world that brings passion and happiness to every player.CREATIVE
EA is innovative both in terms of gameplay and game background creation. Create a novel game experience with different cultural backgrounds and different ways of playing for players. EA brings imagination and surprise to everything we do.PLAYFUL
EA continues to develop new playability, allowing players to enjoy the game time. EA is full of gameplay, has a light-hearted nature and strives to bring enjoyment, entertainment and a sense of play to players.
